Check out: Ek Thi Daayan team in Lucknow

Trust Ekta Kapoor to come up with innovative ways to promote her films. After a spooky first look launch event of Ek Thi Daayan, Ekta along with actors Emraan Hashmi and Huma Qureshi are now heading to attend the Maha Kumbh in Allahabad.

The trio along with Tanuj Garg (CEO-Balaji Motion Pictures) first went to Lucknow yesterday for a round of promotions and then took a road journey to Allahabad. Surely marketing and promoting a film is no mean task these days.

Watch Promo: Ek Thi Daayan