BO update: ‘R… Rajkumar’ starts well!

R... RAJKUMAR, which is yet another masala entertainer to release this year, has opened well with 50% to 60% occupancy in several circuits, especially the mass-dominated circuits, while the start was around 30% to 40% in few circuits as well. However, considering the fact that film business had hit a rough patch since last two weeks, the positive start of the film has come as a respite for the industry.

What has contributed to the robust start at the ticket window is its musical score, with a couple of tracks getting hugely popular. Also, the aggressive promotion seems to have done the trick. Most importantly, Prabhu Dheva's brand as a director has also been crucial in driving the audiences to theatres, thereby witnessing ample footfalls in the initial shows. Of course, what will play a crucial role in the film's overall business is the word of mouth, which will also decide how it fares over the weekend.

The second release, CLUB 60, has opened on a rather bleak note. The film was never expected to start with a bang in the first place and is dependent on word of mouth completely.