BO update: Housefull 3 opens on a decent note

This week we see the release of the third instalment in the HOUSEFULL franchise, HOUSEFULL 3. The film which features an ensemble cast of Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, Jacqueline Fernandez, Lisa Haydon and Nargis Fakhri promises to be a slapstick entertainer.

Reports suggest that HOUSEFULL 3 has got off to a decent start with occupancy rates being pegged at a steady 35%. What remains to be seen in whether the audiences who will be the deciding factor trust their instincts and venture into theatres to patronise the film or will the not very positive critics reviews play spoil sport.

On the whole, though the business of HOUSEFULL 3, which enjoys a solo release, is expected to be good, the film will have to rely on good word of mouth.