B.O. update: Solo release doesn’t benefit ‘Ugly Aur Pagli’

The sole Hindi release of the week, UGLI AUR PAGLI, was expected to start well, in the 65%-75% range because of various factors:-

a] The eye-catching promos had created a strong buzz for the film;

b] Post PYAAR KE SIDE EFFECTS, people were expecting another interesting urban fare;

c] A song from the film, 'Talli', had become extremely popular;

d] Mallika Sherawat's tremendous popularity amongst youth, the college crowd specially.

But despite being a solo release, UGLI AUR PAGLI opened to a 30%-35% start, which is way below expectations. However, the reports are far from encouraging, so the business is expected to slide downwards in days to come.

Play the video below to check out the audience reaction to "Ugly Aur Pagli"