B.O. update: ‘Raaz 3’ embarks on a terrific start

Emraan Hashmi and Vishesh Films -- the winning streak continues! RAAZ 3, the combo's latest outing, has fetched to a terrific start at the ticket window. The opening response was excellent in mass-dominated circuits/heartland [80% to 85%, on an average], while the urban centres/plexes were in 45% to 55% range. However, the 3D version was 90% at several screens. The lethal combo of sex and horror, coupled with good 3D, should help the film garner a fat total on Friday and also over the weekend.

As per early trends, looking at the way RAAZ 3 has opened, the Friday figure *may touch* 10 cr [on 2250 screens in India], depending on how strong the evening and night shows are. Meanwhile, the film collected 58 lacs in paid previews on Thursday night [very limited screens].

Play the video below to check out the audience reaction to "Raaz 3"