B.O. update: ‘Boss’ strong at s. screens, but dull at plexes

BOSS, which had a midweek release [Wednesday, 16 October], has fared exceptionally well at single screens of most circuits. However, the multiplexes are a cause for concern, since the business refused to multiply *manifold* despite a positive/strong word of mouth. In fact, even though the biz at multiplexes did witness an escalation from 4 pm/5 pm onwards, the jump in the business was clearly missing. An interesting cricket match played spoilsport here, hitting the business hard in several circuits.

The business, expectedly, is likely to take a dip on Thursday [till Friday noon/evening], which is normal in any case. However, the business should grow over the weekend [Friday evening to Sunday], since the word of mouth is in favor of the film.

In terms of economics, the film should easily rank in the 'Plus' category, but the weekend business as well at the film's BO performance on weekdays should be the deciding factor.