Box Office: Understanding the economics of NH10

Anushka Sharma became one of the youngest producers in the history of Indian cinema with her decision to produce the recently released film NH10. The film which tells a dark, gritty and somewhat violent tale of honour killings and also features the actress as the main lead has been garnering immense appreciation from the critics and audiences alike. Despite the 'A' rated tag from the censor board, the film's business has been good. In this special box office report, we take a look at the economics of the film to analyze its overall profitability for the film's makers.

Head	Amount (INR cr.)	Comments
Cost Of Production	9.00
Cost of Marketing (P&A)	5.00
TOTAL COST	14.00
Â
India Theatrical Box Office	25.87	As of 22-Mar-2015
Producer's share @ 45% (A)	11.64
Overseas Theatrical Box Office	5.91	As of 22-Mar-2015
Producer's share @ 50% (B)	2.96
Home Video, Music & Ancillary Rights (C )	1.50
Satellite Rights (D)	4.50	Anticipated
TOTAL RECOVERIES (A+B+C+D)	20.60
Â
PROFIT	6.60
RETURN ON INVESTMENT (ROI)	47.12%