Box Office: Understanding the economics of Hunterrr

Deviating from the genre of dark and serious films, Phantom pictures produced for a new genre of film with the sex comedy Hunterrr. Starring Gulshan Devaiah, the film which traces the 'sexual' journey of a middle class boy Mandar Ponkshe, who is completely unabashed about his fantasies, however, has failed to make a mark at the box office. Though many critics and masses were impressed with its one liners, this 'A' rated film failed to be a crowd puller. In this special box office report, we take a look at the economics of the film to analyze the overall profitability for the film's makers.

Head	Amount (INR cr.)	Comments
Cost Of Production	3.00
Cost of Marketing (P&A)	6.00
TOTAL COST	9.00
India Theatrical Box Office	11.12	As of 29-Mar-2015
Producer's share @ 45% (A)	5.00
Overseas Theatrical Box Office	0.00	Not released
Producer's share @ 50% (B)	0.00
Home Video, Digital, Mobile, Licensing, Music Rights and Ancillary (C )	0.75	Approximate / Anticipated
Satellite Rights (D)	0.00	Chances of satellite deal being locked looks remote as movie has been certified as Adults only
TOTAL RECOVERIES (A+B+C+D)	5.75
PROFIT	-3.25
RETURN ON INVESTMENT (ROI)	-36.07%

According to our report, the makers of Hunterrr have been incurring losses to the tune of approximately Rs. 3.25 crores. Hunterrr in totality needs to collect a minimum of Rs. 18 crores at the box office to break-even, which looks highly unlikely considering the upcoming releases this week which will pull the audiences. In the final tally, the loss made by Hunterrr is estimated to be around 21% approximately.