Box Office: Mohenjo Daro sees a decline

Mohenjo Daro is struggling at the Box Office. Though stable collections on Saturday, Sunday and Monday gave some hopes of steady weekdays ahead, the fact that the film couldn't cross even the 5 crore mark on Tuesday and Wednesday meant that the writing was clear for it. With around 46 crore* under its belt currently, the film will cross 50 crore in Week One and that's about it. Ideally, these should have been the numbers in the first four days (if not the first three days) as it also had a big holiday (Independence Day) in the middle of the week.

The film has been appreciated but only in selected pockets and this is where the collections are coming from. If one looks at the bigger picture, the film has just not got a chance to perform. It is also apparent that the clash with Rustom has impacted the fortunes of this Ashutosh Gowariker film very heavily. On a standalone release, the film would have been spoken about only for its own merits. However, currently there is a choice available and when the critical acclaim as well as audience word of mouth is so polarized in favor of the other film, the decline comes all the more rapidly, something that has happened here.

It is unfortunate that hard work of more than two years has come down to a two week run for the film which deserved better.

*Estimates. Final numbers awaited