Vivek agrees to lead anti-gutkha campaign

Despite the fact that Vivek Oberoi often gets termed as a proverbial 'Bad Boy', he always makes a conscious effort to be associated with good causes. While on one hand, he already is brand ambassador for the World Health Organization's (WHO) anti-smoking cause, on the other, the news is that he has now given been signed up as the face of Maharashtra's Food and Drug Ministry's anti-gutkha campaign.


Talking about the same, Vivek said that he has agreed on principle (to endorse the anti-gutkha campaign), but is yet to get through the final paperwork. He also added that since he is already endorsing an anti-smoking movement, so why not endorse an anti-gutkha campaign as well.


News is that Vivek is likely to shoot a few stills and videos for the campaign within a month.