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The LG Care consumer goods company is said to rope in as many as 21 film personalities to endorse its wide range of products which include detergent, toothpaste, soap, shampoo, diapers, hair styling products and cleaners. The company will put in Rs 30 crore to establish its brands and another Rs 5 crore for celebrity endorsements. However the company is not willing to divulge the celebrity names as of now. Stay tuned and we will keep you posted.

If every thing goes all right this could be the biggest celebrity endorsement of Indian Inc