’50 Lakh’: a 2-city release

Releasing a film with as many prints as possible in its first round is the normal practice these days. But Percept Picture Company has decided to adopt a different strategy for their new film 50 LAKH. Percept has decided to release the film in Mumbai city-suburbs and Pune city in the first round [10-15 screens only], not releasing the film anywhere else. Yes, you read it right. The film won